FritoLay Super Bowl

Building on the success of ‘Twas the Night Before Kickoff, the Super Bowl installment expanded the campaign’s winning formula for football’s biggest stage. Once again inspired by A Visit from St. Nicholas, the spot channeled the anticipation fans feel before the Big Game through a playful retelling of the beloved holiday classic.

The sequel united Super Bowl icons from every era—including the Manning family, Terry Bradshaw, Jerome Bettis, Joe Montana, Jerry Rice, Troy Aikman, and Deion Sanders—with Marshawn Lynch returning as narrator. Lay’s, Tostitos, Doritos, and Cheetos remained at the heart of the story, naturally woven into every scene.

Directed by Peter Berg, the campaign reinforced Frito-Lay’s longstanding partnership with the NFL while celebrating the traditions that make the Super Bowl and game-day snacking inseparable.