FritoLay Back-To-Football

For football fans, gameday and snacks are inseparable, making the partnership between Frito-Lay and the NFL a natural fit. To celebrate that connection, we paired the anticipation of NFL Kickoff with the timeless excitement of A Visit from St. Nicholas.

Featuring stars like Tom Brady, Rob Gronkowski, Dak Prescott, Ezekiel Elliott, Tony Romo, and Katie Sowers, with Marshawn Lynch as narrator, the campaign seamlessly wove Lay’s, Tostitos, Doritos, and Cheetos into every moment.

Directed by Peter Berg, the spot highlighted the enduring bond between football, snacking, and the iconic partnership between Frito-Lay and the NFL.